How our team stood beside vulnerable families when it mattered most. The COVID-19 pandemic was not solely a health crisis. It changed lives, disrupted economies, and revealed the vulnerabilities of our socioeconomic frameworks. In Bangladesh, the consequences surfaced right away. Countless people lost their income sources and, alongside it, the ability to provide for their families.
At BotSailor, we realized early on that innovation alone was not sufficient for us as a developing software company. We needed to serve the community, as well. For us, corporate social responsibility is not an add-on—it is the very essence of what we do. When the pandemic hit, we made a deliberate decision to redirect some of our resources to those who desperately needed them.
This dual initiative had a twofold purpose: to make essential software solutions more affordable for our customers during uncertain times, and to generate additional funds for people whose financial survival was at stake.
We were transparent from the beginning. Customers who purchased software during this campaign were informed that part of their payment would be used to support pandemic-affected individuals. Their trust enabled us to move forward.
Behind Every Quiet Struggle Lies a Real Need And We Chose to Reach Those Often Overlooked
Rather than stopping at recognizing known beneficiaries or performing the standard outreach, we pushed the boundary further. We aimed at providing assistance to a particular demographic that is rarely focused on: people from deep economic hardship who do not want to, or cannot, seek help due to a perceived risk to their dignity and social standing.
Locating these individuals was quite a challenge. It required intelligent, unobtrusive outreach, and verification through community networks. But gradually, we were able to find a lot of people who fit this description, people who are in dire need, but have never sought help.
Our intention was never to provide charity; this attempt focused on restoring hope. For these people, work was not available due to personal choice or fault – they had simply been ‘held’ for no reason by society’s protective mechanism. This restoration, we felt, was something that should be offered not as an aid, but rather, as a duty towards shared responsibility.
We Delivered Every Aid with Dignity and Care Upholding Respect, Privacy, and Pandemic Safety