In today’s competitive digital world, customer attention is hard to get — and even harder to keep. Whether you run an online store, agency, or local business, one thing is certain:

If you're not regularly communicating with your customers, you’ll fall off their radar.

While email marketing is losing its charm, WhatsApp has emerged as a powerful alternative. With sky-high open rates and instant visibility, it’s no surprise businesses are shifting to WhatsApp Broadcasts.

And the best part? You don’t need any coding skills.

Thanks to BotSailor’s Google Sheet integration, you can send bulk WhatsApp messages directly to your audience — effortlessly.

Let’s walk you through the entire process.

📡 What is Broadcasting?

In digital marketing, broadcasting or bulk message sending refers to sending a single message to a large number of people simultaneously — similar to how a radio station broadcasts a signal to all its listeners at once.

Unlike one-on-one messaging where replies are expected and messages are customized individually, broadcasting is designed for mass outreach with a unified message — such as:

• Promotions
  
  

• Announcements
  
  

• Event reminders
  
  

• Policy updates
  
  

• Alert notifications
  
  

It’s a vital tool for any business that wants to:

• Keep customers informed
  
  

• Re-engage inactive users
  
  

• Promote time-sensitive offers
  
  

• Scale communications with minimal effort
  
  

Broadcasting is not just about volume — it's about relevance, personalization, and timing. And that’s where WhatsApp comes in.

💬 Why WhatsApp Broadcasting Is Important

In 2025, customer communication has shifted away from traditional channels like email and SMS to instant messaging apps — with WhatsApp leading the pack.

Here’s why WhatsApp Broadcasting is critical:

1. 📈 Extremely High Open Rates

WhatsApp messages have an average open rate of 98%, which is 4x higher than email. Your message is almost guaranteed to be seen — instantly.

2. 🚀 Faster Engagement

WhatsApp messages are read within seconds, not hours. This is crucial when running flash sales, sending urgent updates, or reminding customers about expiring offers.

3. 🤖 Personalized Yet Scalable

Using tools like BotSailor, you can broadcast messages that include personalized fields (e.g., name, order ID, location), making each user feel like it was written just for them.

4. 🔐 End-to-End Encryption

WhatsApp ensures a secure, spam-resistant communication channel. It builds trust with customers compared to unknown SMS or email domains.

5. 💼 Business API Support

WhatsApp’s official Business API supports structured messaging, templates, buttons, and automations — all designed to help businesses grow.

6. 🧠 Behavioral Re-Targeting

When used with BotSailor, you can track user responses, segment your list, and re-broadcast only to engaged or unengaged users. This helps optimize cost and performance.

✅ Why WhatsApp Broadcast with Google Sheet?

·   Google Sheets are easy to maintain and update.

·   You can sync contacts in real time.

·   It eliminates manual CSV uploads.

·   It's ideal for marketers, customer support, and promotional campaigns.

WhatsApp isn't just for personal chats anymore—it's a direct and powerful tool for businesses. With BotSailor, you can upload contacts via a Google Sheet, map subscriber data, and send out tailored broadcasts using WhatsApp-approved message templates.

This guide will show you:

• How to import subscribers from Google Sheet

• Create message templates

• Set up and send a WhatsApp broadcast

• Track the performance with campaign reports

Step-by-Step: Send WhatsApp Broadcast via Google Sheet Using BotSailor

🔹 Step 1: Import Subscribers from Google Sheet

1. Go to Subscriber Manager from your BotSailor Dashboard.

2. Select WhatsApp Subscriber from the menu.

3. Click the Options Dropdown and choose Import Subscribers.

📌 Tip:

Before importing, create a label to organize your contacts. Click on Manage Labels, then create one like “July Promo Subscribers.”

4.

• Select the created Label, Upload a CSV File or Import from Google Sheet or Contacts. 

• Select the Account.

• Map the Google Sheet Data.

• Select File Headers that match with the column name of your sheet and data fields and confirm.

📌 Tip:

We have used a sheet like this as a sample.

Need help connecting your Google Sheet? Watch this quick tutorial.

🔹 Step 2: Create a WhatsApp Broadcast Campaign

1. Head to Broadcasting → WhatsApp Broadcast.

2. Select the bot account you want to use.

3. Click Create Campaign.

🔹 Step 3: Set Campaign Details

• ·Name your campaign (e.g., “July Promo Blast”).

• ·Choose between 24 Hours (active users only) or Anytime (reach all subscribers).

• Select a Pre-Approved WhatsApp Template (You have to use a Message Template if you are sending any message outside 24-hours).

📌 Tip:

We have used a template like this as a sample.

• Give a title, select a language and select template category.

• Provide a sample body text relevant to the subject.

• Templates can include dynamic variables like {{name}}, {{order_id}}, etc.

•  Don’t have a template? Submit a new one under Message Templates.

Learn to Create a Message Template from Here.

🔹 Step 4: Select Recipients

You can target:

• Select a label ID (e.g., July Promo Subscribers )

You can also (Optional):

• Exclude Label IDs

• Filter by country

• Use custom field values

• Assign Label after Broadcast to know:

• Who engaged

• Who ignored

• Who to follow up with

📌 Pro Tip:

If you use a WhatsApp Bot to collect data, custom fields are created automatically — allowing advanced targeting later.

🔹 Step 6: Schedule or Send Instantly

·   To send immediately, just click Save & Start.

·   To schedule:

o   Toggle Send Later

o   Pick a date and time

o   Hit Save

And you're done!

🤖 Step 7: Finalize Bot Flow 

• Assign a Bot Name if you want to trigger a flow

• Click Save to confirm (The Broadcasting will start if you didn’t select Send Later)

📊 Monitor Campaign Performance

After your broadcast is sent:

1. Visit the Campaign Report section.

• Go to Broadcasting > WhatsApp Broadcast

• Select an account and Click on the view icon.

2. View performance metrics:

o   Total Subscribers Targeted

o   Messages Sent, Delivered, and Opened

o   Failed Deliveries or Unreached Contacts

o   Individual contact history (sent, delivered, opened timestamps)

For example, if 9 messages were sent and all were opened — you’ll see a 100% open rate.

📦 Advanced Use Cases: Beyond Just Promotions

While most users start with basic campaigns (like promo blasts), BotSailor + Google Sheets can do far more. Here are some advanced real-world scenarios where this setup excels:

1. 🧾 Order Confirmation & Shipping Alerts

E-commerce stores can use this system to automatically send order confirmations, shipping details, and delivery updates. Simply sync your Google Sheet with real-time order data and let BotSailor notify customers instantly.

“Your order #1345 has been shipped! 🚚 Track it here: [Link]”

2. 🛒 Abandoned Cart Recovery

Did a user add products to cart but didn’t checkout? Add their info to a Google Sheet and send a timed WhatsApp reminder using custom fields like {{name}} and {{cart_value}}.

“Hi {{name}}, we noticed you left items worth {{cart_value}} in your cart. Complete your purchase now and get 10% OFF!”

3. 📅 Appointment Reminders

If you run a clinic, salon, or consultancy, you can maintain appointment schedules in a Google Sheet and use BotSailor to send reminders 24 hours in advance.

“Reminder: Your appointment with Dr. Shams is scheduled for tomorrow at 10:30 AM.”

4. 🎓 Online Classes or Webinar Invites

Course creators and trainers can use BotSailor to send session invites, Zoom links, and class reminders to students.

“Hi {{name}}, your next session on ‘Advanced SEO’ starts in 30 minutes. Join here: [Zoom Link]”

5. 📲 Subscription Renewal Notifications

SaaS platforms or subscription businesses can import customer data with renewal dates and send alerts a week before expiry.

“Hey {{name}}, your BotSailor Pro Plan is expiring soon! Renew now to enjoy uninterrupted service.”

📣 Why Businesses Love This Setup

The real power of this integration lies in its simplicity, scalability, and cost-effectiveness.

• ✅ No middleware required: No need for tools like Zapier or Make.com
  
  

• ✅ Reusable lists: Just update your Google Sheet—no need to re-import
  
  

• ✅ Highly targeted: Send personalized messages with custom fields
  
  

• ✅ Perfect for agencies: Manage multiple campaigns for multiple clients easily
  
  

🚀 Pro Marketing Strategies Using WhatsApp + Google Sheet

🎯 1. Segment, Segment, Segment

Use labels + custom fields wisely. You can segment based on:

• Purchase history
  
  

• Customer location
  
  

• Product preferences
  
  

• Engagement score
  …and more.
  
  

⏱️ 2. Send Time Optimization

Use BotSailor analytics to find the best time your audience opens messages. Then schedule accordingly for maximum impact.

📋 3. Use Scarcity & Urgency

Templates with phrases like “limited stock”, “expires today”, or “only 10 left” tend to have higher open and conversion rates.

💬 4. Encourage Replies

Design your campaigns to invite responses. This reopens the 24-hour window for free messaging and boosts engagement signals.

“Reply YES to claim your free gift 🎁”

📈 5. A/B Test Templates

Clone your campaign and try two variations with different wording or CTAs. Track open/click rates and refine future campaigns.

🧑‍💼 Success Story: Local Boutique Store

Ritu’s Boutique in Dhaka used BotSailor to run a 3-day flash sale for Eid collections. They:

• Created a label “Eid Customers”
  
  

• Imported numbers from a Google Sheet
  
  

• Sent a broadcast using a festive template
  
  

• Scheduled follow-up messages only to those who didn’t open the first one
  
  

Results:

• 92% open rate
  
  

• 35% increase in repeat orders
  
  

• 21% of responses were queries about new stock availability
  
  

This entire campaign took less than 30 minutes to set up — no tech team required.

🛠 Tools That Work with This System

Here are some apps commonly used with this workflow:

• Google Forms → capture leads, sync with Google Sheets
  
  

• CRM tools like HubSpot → export contact list to Google Sheets
  
  

• eCommerce platforms → sync order/shipping data to Google Sheets
  
  

• Zapier / Pabbly (optional) → automate Sheet population from APIs
  
  

📢 Closing the Loop: From Lead to Loyalty

Using WhatsApp Broadcasts with Google Sheets isn’t just a marketing trick — it’s a full-funnel customer engagement strategy.

• 🧲 Capture leads via forms or chatbots
  
  

• 🧾 Organize and segment them in Sheets
  
  

• 📣 Broadcast personalized messages
  
  

• 📊 Track delivery and engagement
  
  

• 🔁 Follow-up and re-engage with flows or automation
  
  

With just these simple tools, you’ll:

• Convert cold leads into warm ones
  
  

• Recover abandoned customers
  
  

• Boost product visibility instantly
  
  

• Run consistent campaigns with minimal effort
  
  

👣 Your Next Steps

1. Prepare a Google Sheet with at least 1 column: phone_number
   
   

2. Head to BotSailor.com and connect your account
   
   

3. Import subscribers
   
   

4. Create or use an approved WhatsApp template
   
   

5. Run your first campaign!
   
   

⚡ You’ll be amazed how fast the responses come in.

If you haven’t started already, now is the time. WhatsApp isn’t the future of communication — it’s the now.

Final Thoughts

Whether you’re promoting products, sending reminders, or just staying in touch — WhatsApp Broadcasts powered by Google Sheet + BotSailor can take your communication game to the next level.

No coding. No manual work. Just smooth, reliable results.

🚀 Start Free Today at BotSailor.com
📹 Check the description for video guides and tutorials.

🚀 Conclusion

With BotSailor, sending bulk WhatsApp messages is easier than ever. By integrating with Google Sheets, importing data, and using powerful automation tools, you can run effective campaigns without a single line of code. Try it today to turn subscribers into loyal customers!

Related Articles:

How to Create a WhatsApp Broadcasting

Guide to Create a Telegram Broadcasting

How to Create an RCN Broadcast Campaign

Analytics and Reporting for WhatsApp Broadcasting Campaign

🙋‍♂️ Frequently Asked Questions (FAQs)

Can I use any Google Sheets for import?
Yes. Just make sure it’s formatted properly with columns like name, number, email, etc.

Is the Google Sheet connection real-time?
It syncs on demand when you trigger the import — real-time syncing for dynamic campaigns is coming soon.

What happens if a contact already exists?
BotSailor checks for duplicates and updates info if the number already exists.

Can I use custom fields without setting up a chatbot?
Yes, you can manually assign custom fields, but chatbot flows help auto-capture them.

Are WhatsApp templates required for every broadcast?
Yes, templates must be approved by Meta. For sending message outside 24-hours, you must use a message template. You can reuse them or create new ones.

Can I schedule campaigns weekly or monthly?
Currently, scheduling is one-time per campaign, but recurring campaigns are on the roadmap.

Will BotSailor get my number blocked?
No — BotSailor is Meta-approved and follows official WhatsApp rules unless you go against meta business policies.

Can I track who replied to the broadcast?
Yes. The campaign report includes delivery, open, and reply info for each subscriber.

Is there a limit to how many messages I can send?
That depends on your WhatsApp messaging tier. BotSailor helps you monitor and upgrade tiers.

Can I exclude certain users from receiving messages?
Absolutely. Use the “Exclude Label” feature or apply custom filters.